Citibank’s Move to Align Loan Origination Design With Customer Needs

Citibank’s Move to Align Loan Origination Design With Customer Needs
Citibank has embarked on a path to place customer needs at the heart of loan origination across both the back-end and frontlines – especially for the Sales and Distribution portfolio under Janine Copelin, Managing Director. She shared exclusive insight into how Citibank is re-designing the end to end process to deliver a seamless customer experience and return-on-investment at the same time.

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