18 - 20 July, 2016

Asitha Pinnaduwa

Product Manager - Loans and Mortgages
Hong Kong and Shanghai Banking Corporation, Sri Lanka (HSBC)

15:00 Workshop B: Lending opportunity - How to make good use of your customers and clients' data?

With the proliferation of the internet, smartphones, and other devices the mining of big data provides a massive opportunity to stand out from the competition for banks and alternative players. Enable hyper-targeted marketing, optimised transaction processing, personalised wealth management advice, and more as every banking transaction represents a store of information. Several innovative FinTech firms have already started building predictive models using this type of unconventional data to assess credit risk and provide new types of financing.
- Examining the potential of good use of data: Driving sales, boosting retention, improving services to identify the needs and serve your customers or clients with the right offers at the right time
- Looking across inter-connected customer relationships in order to offer new business opportunities
- Strengthening risk management in areas, such as cards fraud detection, financial crime compliance, credit scoring, stress-testing, and cyber analytics
- Modelling your clients’ financial performance on multiple data sources and scenarios

Check out the incredible speaker line-up to see who will be joining Asitha.

Download The Latest Agenda