Asitha PinnaduwaProduct Manager - Loans and Mortgages
Hong Kong and Shanghai Banking Corporation, Sri Lanka (HSBC)
Counting over 14 years of experience in the financial Industry dealing in Government debt Instruments, Interbank money markets, foreign exchange markets, financial derivative products (through interbank, corporates and high net worth individuals), Retail banking proposition and product management.
With the proliferation of the internet, smartphones, and other devices the mining of big data provides a massive opportunity to stand out from the competition for banks and alternative players. Enable hyper-targeted marketing, optimised transaction processing, personalised wealth management advice, and more as every banking transaction represents a store of information. Several innovative FinTech firms have already started building predictive models using this type of unconventional data to assess credit risk and provide new types of financing.
- Examining the potential of good use of data: Driving sales, boosting retention, improving services to identify the needs and serve your customers or clients with the right offers at the right time
- Looking across inter-connected customer relationships in order to offer new business opportunities
- Strengthening risk management in areas, such as cards fraud detection, financial crime compliance, credit scoring, stress-testing, and cyber analytics
- Modelling your clients’ financial performance on multiple data sources and scenarios